Our Story

Every woman deserves to feel beautiful, comfortable, and confident — every single day.
That belief is at the heart of Unique Choice Boutique, a journey that began in 2018 with one simple dream: to bring authentic Indian fashion to women in the UAE who value both comfort and elegance.

It started with a small idea — providing true pure cotton nighties that fit real women, not just size charts. We introduced curve-stitched designs made with soft Indian cotton, ensuring comfort at the bust, waist, and hips. From zip-type to button-type and feeding-friendly styles, every piece was made with love and care for women of all shapes and sizes.

But what began as a comfort journey soon grew into something much more.
Our happy customers started asking for everyday kurtis and ready-to-wear salwar suits that carried the same promise of quality, ease, and affordability. Listening to them, we expanded our collection to include beautiful daily wear and office wear kurtis, and 3-piece readymade salwar suits designed for style without compromise.

Then came another heartfelt request from our community —
“Why can’t we find elegant silk sarees under AED 300 in Dubai?”
That’s when our festive story began.

We started curating Banarasi silks, soft georgette sarees, and other rich drapes from India — elegant pieces that blend heritage craftsmanship with modern grace. Each saree tells a story — of tradition, celebration, and womanhood. Because a saree is never just fabric; it’s six yards of memories, culture, and emotion.

At Unique Choice Boutique, every collection — whether a luxurious silk saree for a wedding, a ready-to-wear salwar suit for work, or a cotton nighty for peaceful rest — is chosen with love, honesty, and the belief that you deserve quality without compromise.

✨ What Makes Us Different

• Premium-quality Indian ethnic wear

• 100% Pure Indian Cotton Nighties with curve-stitch comfort

• Premium, Royal and Unique Silk Sarees for festivals, weddings & celebrations

• Ready-to-Wear Salwar Suits & Elegant Kurtis for daily and office wear

• Sizes for everyone — from regular to jumbo plus-size

• Maternity & Feeding-Friendly Styles

• Next-Day Fast Delivery Across UAE

• Cash on Delivery & Easy Exchange Options

• Reliable service — shop from home with comfort and confidence

At Unique Choice Boutique, every piece is more than clothing — it’s comfort you can live in, tradition you can celebrate, and a story you can make your own.

Step into our collection of sarees, salwar suits, kurtis, nighties, and maternity wear — crafted to make every woman feel beautiful, comfortable, and truly herself.