Our Story
I’m Riz, the heart behind Unique Choice Boutique. My journey began in 2018, when I was expecting and searching for pure cotton nighties in Dubai. Everywhere I looked, I found nighties that claimed to be cotton but weren’t, sizes that didn’t fit real women and cuts that felt uncomfortable. I knew women deserved better.
So I started bringing true Indian cotton nighties with curve-stitching for comfort at the bust, waist and hip. From zip-type, button-type, collar designs to feeding-friendly and maternity styles, we made sure every woman—from regular to plus size and jumbo—could find comfort that truly fit her.
Soon, women began sharing their joy:
“Finally, I found pure cotton nighties in Dubai. Thank you for bringing comfort back into my life!”
Their words became my motivation and Unique Choice Boutique grew - adding daily wear kurtis and 3-piece readymade salwar suits always with the same promise of comfort, quality and trust.
But our story didn’t stop there.
Customers would tell me, “Affordable silk sarees under AED 300 are impossible to find here.” That’s when I decided to make festive sarees part of our journey.
We began curating Banarasi silks and elegant drapes that carry the essence of heritage—at prices every woman can embrace.
Because a saree is never just fabric. It is six yards of elegance, culture and memories. The shimmer of silk at a wedding, the soft cotton drape for everyday grace, the story of artisans weaving tradition into each motif—these are moments that belong to you.
At Unique Choice Boutique, every collection we offer—whether nighties for restful comfort or sarees for timeless elegance is chosen with love, honesty and the belief that you deserve quality without compromise.
This is not just fashion. This is comfort you can live in, tradition you can celebrate and a story you can make your own.
✨ What makes us different:
- Affordable pricing
- 100% Pure Indian Cotton Nighties with curve-stitch comfort
- Sizes for everyone — from regular to jumbo plus-size
- Maternity & feeding-friendly kurtis and nighties
- Ready-to-wear Salwar Suits & Kurtis for daily and office wear
- Affordable Silk Sarees for festivals & celebrations
- Next-day fast delivery across UAE & Cash on Delivery option
- Fast, reliable service — skip the traffic and shop from home
- Easy Exchanges across UAE
At Unique Choice Boutique, every piece is more than clothing - it’s comfort, tradition, and a little celebration of you. Explore our nighties, sarees and kurtis and find the pieces that make you feel special every day.